FESTIVE CREATIVE DIRECTION
Festive Creatives & Highlights
Festive Creatives & Highlights
FESTIVE CAMPAIGNS
This section highlights my contribution to festive and commemorative campaigns for brands like NANOFIX and PANORAMA. From Republic Day to Diwali, each visual is crafted to amplify the occasion with elegance and brand relevance. These creatives are rooted in storytelling and visual harmony while aligning with cultural sentiments and marketing goals. I worked on everything—from concept direction to final design—ensuring high-quality visual consistency and thematic accuracy.
ABOUT
This project showcases my individual design efforts in curating celebration-based campaigns—be it for Indian festivals, public holidays, or cultural observances. The visuals blend color balance, typography, and symbolic motifs to evoke emotion and seasonal connection. Each artwork was conceptualized for social media engagement, with a focus on brand positioning and audience sentiment. I approached each post with custom layouts, festive tones, and relevant motifs, making every design feel timely, vivid, and brand-aligned.
Year
2021 - 2025
Client
NANOFIX; PANORAMA; CLEANTEK & OTHERS
Role
Solo Designer & Campaign Visualizer
Scope
Social Creatives, Festive Branding, Visual Strategy
Description
This project features a collection of festive and national celebration designs created for digital platforms. Covering a wide range of events—like Diwali, Eid, Republic Day, Shivratri, and Independence Day—each visual was crafted to capture the spirit of the occasion while aligning with brand identity and design consistency. Every post was built with attention to cultural context, composition, and visual harmony.
I focused on creating scroll-stopping, emotion-driven designs optimized for Instagram, Facebook, and WhatsApp—suitable for both feed posts and stories. From bold patriotic layouts to soft festive tones, the designs were structured using vibrant colors, thematic symbols, and clean typography that balanced tradition with a modern look.
In some instances, I also leveraged AI-based tools to generate background elements, enhance lighting, and speed up mockup creation. These tools allowed me to streamline the creative process while maintaining a high-quality, brand-consistent output across campaigns.
