PRODUCT STYLING & IDENTITY
Future-Ready Consumer Gear
Future-Ready Consumer Gear
SMART TECH RENDERS
PANORAMA is an established name in the Indian consumer electronics space, known for its range of home appliances including air coolers, smart TVs, and sound systems. This project captures the visual identity and product design exploration I executed for their major product verticals.
The work includes realistic renderings, product mockups, and promotional layout design — all tailored to amplify user experience and market appeal. From box mockups to in-context displays, each design reflects PANORAMA’s technological edge blended with its accessible identity.
ABOUT
This showcase highlights my creative direction for PANORAMA’s consumer electronics lineup. Each asset — whether an air cooler, 4K Google TV, or dual-tower speaker — was digitally modeled and designed using a combination of Adobe Photoshop and AI-powered visualization tools.
The goal was to craft marketing-ready visuals that reflect modern usability, retail readiness, and brand fidelity. The high-definition renders were built for use across product catalogs, online listings, and digital campaigns, enabling PANORAMA to maintain a sharp edge in presentation across platforms.
Year
2023 - 2025
Client
PANORAMA
Role
Solo Designer & Visual Strategist
Scope
Product Mockups, Visual Branding, Commercial Presentation
Description
This project encapsulates the visual storytelling for PANORAMA’s leading home appliances, with a focus on their air cooler units, Android smart TVs, and audio systems.
Each model was built and refined using a mix of AI-generated forms, Photoshop-based enhancement, and custom lighting and perspective setups to maintain realism and product integrity. The visuals were positioned to support advertising, catalogs, and eCommerce-ready promotions.
From interface detailing on the TVs to panel highlights on the air coolers, the creative execution focuses on precision, aesthetic depth, and platform adaptability — all tailored to strengthen PANORAMA’s presence in the tech-retail ecosystem.
