VISUAL STRATEGY – IN-HOUSE
Next Gen Identity – PANORAMA
Next Gen Identity – PANORAMA
REDEFINING PANORAMA
PANORAMA ELECTRONICS has entered a bold new era with a fresh visual identity that reflects both its legacy and its leap toward the future. This rebranding project focused on elevating the brand’s appeal through refined aesthetics, improved usability, and premium presentation.
From logo refinement and typography to corporate assets like letterheads, uniforms, and digital platforms — every element was reimagined to speak with consistency and clarity. All designs were developed using Adobe Photoshop and AI-aided enhancements, ensuring precision and scalability across all brand touchpoints.
ABOUT
This branding transformation was envisioned to modernize PANORAMA ELECTRONICS’ presence while preserving its trust-driven foundation. The outcome is a high-contrast, digitally versatile visual system that aligns perfectly with PANORAMA’s commitment to innovation, quality, and customer trust.
The entire system — from stationery and apparel to web UI — was crafted for clarity, usability, and brand strength. It now positions PANORAMA as not just a reliable tech manufacturer but a forward-looking name in consumer electronics.
Year
2024 - 2025
Client
PANORAMA Electronics Pvt. Ltd.
Role
Solo Designer & Brand Developer
Scope
Branding, Identity System, UI Design, Product Styling
Description
This project is a complete rebranding journey for PANORAMA ELECTRONICS — encompassing logo system, visual assets, branded merchandise, and a responsive, future-forward website interface.
The concept focused on creating a unified visual system that looks premium, feels reliable, and supports multi-platform consistency. From letterheads to uniforms, and caps to mugs, the goal was to build brand equity through cohesive and scalable design.
All assets were built with high realism using a combination of manual mockups, AI visual support, and Photoshop detailing. The project not only repositions PANORAMA visually but also strengthens its public identity as a smart-tech leader grounded in experience and evolution.
