CREATIVE BRANDING – FMCG LINEUP
CLEANTEK Product Design & Visuals
CLEANTEK Product Design & Visuals
CLEANTEK Branding
CLEANTEK is a fast-growing hygiene and home care brand with a strong presence in the Indian FMCG space. Their line-up includes a wide range of daily-use cleaning products — from toilet cleaners and dishwash solutions to disinfectants and herbal surface care products.
In this project, I created a visual design system using mockups and stylized product presentations to highlight each variant’s identity. From floor cleaners and toilet acids to citrus-based dishwash ranges, I maintained vibrancy, label clarity, and brand consistency throughout. Each image is designed to be both scroll-stopping and shelf-ready.
ABOUT
This portfolio entry documents my complete solo execution for CLEANTEK’s commercial product visuals — including toilet cleaners, disinfectants, dishwash liquids, and herbal ranges.
I worked on isolated mockup creation, label polishing, background staging, and post-correction to ensure the products looked bright, appealing, and clean. All visuals were designed for high engagement across catalogs, eCommerce platforms, social media campaigns, and promotional banners.
Year
2021 - 2024
Client
CLEANTEK
Role
Solo Designer & Visual Creator
Scope
Product Mockup, Brand Imaging, Presentation Design
Description
This project captures my work creating high-impact packshots for CLEANTEK’s consumer product line — including flagship items like Toilet Cleaner, Dishwash Liquid & Cake, Floor Disinfectants, and Herbal Cleaners.
Each product was showcased with intentional framing, smooth shadows, and bold lighting to keep attention on the label and shape. Product orientation, highlight retouching, and label texture enhancement were carefully applied for commercial readiness.
The final outputs are optimized for use across online listings, brand decks, and ad campaigns — combining hygiene appeal with strong shelf presence.
